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Dr. Xxxxxx Xx Xxxxxx XxxXxx XXXXx XXX is Founder of Xxxxxxxx Xxxxxxxx Group, where xxxxxxx provides consulting and business advisory services to Fortune 500 companies focused on software development, testing, implementations, licensing, distribution, sales and marketing, support, licensing, and valuation. Xxx Xxxxx was previously an Executive Professor at Xxxxxxxxxxxx Xxxxxxxxxx for over twenty years. Xxxxx xx Xxxxxxxxxxxx xx conducted research, served in senior-level administration, and developed and taught graduate-level courses in Finance and other fields in the XxXxxxxxXxXxx Xxxxxx xx Xxxxxxxx xXXXXx xxx xx xxx Xxxxxxx xx Xxxxxxxxxxx. Xxxxxxx later joined the faculty at Xxxxxxxxxx University in the School of Engineering as an Adjunct Professor. Xxx Xxxxx has done consulting work and served as an expert witness in cases involving the switch from on premises to term licensing and SaaS with enterprise software and can also discuss industry customs, standards, and practices regarding sales execution practices, performance, and how enterprise software companies establish revenues or bookings targets. Xxx Xxxxx has extensive expert witness experience having done 50+ depositions and 20+ trials. Xxxxxxxx expert witness work within software include: software industry customs, standards, practices, software development, software licensing, software implementations, software distribution/sales, and software partnerships.
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