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Xxxxx Xxxxxxx is currently CEO of Xxxxxxx Xxxxxxxxxx Xxxxxx Xxxx and provides strategic advice to medical device companies, including assistance with product management/development, clinical studies, and marketing and sales operations (e.g., guidance on marketing message, market positioning, pricing, distribution and reimbursement strategy, etc.). Xxxxxxx led the sales operations team supporting the field-based sales team and managed and directed the marketing strategy for the patient interface (mask) product portfolio for the Americas (US, Canada and Latin America) and was heavily involved in new product development, marketing strategy, sales operations, marketing stakeholder management, market research and product lifecycle management. Xxxxxxx is knowledgeable about trends with medical devices such as: sleep apnea and respiratory equipment, nebulizers, masks, surgical gowns, surgical products in the operating room, general disposables, gloves, hospital gowns, pricing and contracting trends, competitive bidding, market and product positioning, reimbursement/policy changes, as well as the impact regulatory/ policy issues and reimbursement are having on DME distributors.
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