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Dr. Xxxxxxx Xx Xxxxxxx XxX is a Professor of Marketing at Xxxxx Xxxxx University. Xxxxxxx is also the Director of Research for the College of Business and received xxxxxxxx Ph.D. from Xxx Xxxx Xxxxxxxxxx in Marketing and Quantitative Methods. Dr. Xxxxxx has published 30+ articles in journals such as International Business Review, Marketing Science Institute Working Paper, and Journal of Marketing, and has consulted for various Fortune 500 consumer product companies such as XXxXx Xxxxxx Xxxxxxx XXX xxx Xxxx Xxxxxxx in the areas of marketing strategy, consumer behavior, and survey research. Dr. Xxxxxx has experience serving as an expert witness and has conducted 100+ surveys for litigation in the areas of confusion, secondary meaning, and dilution.
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