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Xxx Xxxxxxx Xxxx is currently Partner, New Business Development and Broadcast Director at XxXx Xxxxx Xxxxx, and an Advertising and Media Consultant. Over 25 years as a Major Market Broadcast Buying Specialist experienced in General Market and Multicultural Specialist (Hispanic, Asian) Television, Radio and Cable mediums as well as experienced in most major categories including: Automotive, Fast Food, Political, Tourism/Family Amusement, Banking. Previously, xxxxxxxx was a Senior Media Buyer xx XXXX xxxxx xxxx, a Senior Broadcast Buyer at Xxxxx x Xxxxxxxxxxxxxx xxxxx xxxx, where xxxxxxxx was responsible for all Spot Broadcast TV, Radio and Cable Buying in all markets and for fostering good representative relationships to leverage their help in various promotional and added value needs for our clients. Xxxxxxxx was an Advertising Consultant at Xxxxxxxxxxx Xxxxxxxxx XXX until 2009, where xxx xxxx Xxxxxxxxxxx Xxxxxxxxx XXX xXXXXXx from being an established 15 year print buying operation to an operation that is now capable of buying both print and spot broadcast. Currently, XXXXX xxx spot broadcasts in 25 Television markets. Xxxxxxx was also an Advertising Consultant for Xxxxxxx x Xxxxxxxx xxxxx xxxx, where xxxxxxxx would create buys in 'Top 20' Major Markets for Spot Radio and Spot Television and incorporate a traditional media buying and supplementing the buys with high value promotions that include online and over the air elements.
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